Triodos Bank aims to achieve its mission as a sustainable bank in three ways.
As a sustainable service provider
Bank customers not only want sustainable products and services, but also competitive prices and a professional service. Triodos Bank believes that these key customer values cannot be seen in isolation. So the Bank tries to offer a collective package of banking services to promote sustainable development. The Bank’s aim is to create a broad customer base – a combination of private and corporate customers who have made a conscious decision to bank with Triodos. Exactly how this happens differs in each country; our services have developed in different ways in each of the countries where we work, depending in part on the stage of development of the branches and offices in question.
As a product innovator
A second strategic objective is to develop innovative products and sell them through Triodos Bank and third parties. These products directly reflect the mission and values at the core of the Bank’s work. Product development is most advanced in The Netherlands where Triodos Groenfonds, Triodos Fair Share Fund, Triodos Vastgoedfonds and Triodos Cultuurfonds are all distributed to the general public through Triodos Bank and other banks. The Triodos Sustainability Funds, Triodos Microfinance Fund and Triodos Renewables Europe Fund are also positioned for further distribution in Europe. More than 50% of the growth in the Triodos funds now comes from distribution via third parties, bringing Triodos Bank products to a broader audience.
As an opinion leader
Triodos Bank wants to stimulate public debate on issues such as quality of life, corporate social responsibility and sustainable banking. It also wants to use 30 years’ experience to encourage society to promote more sustainable development. The implications of this public debate extend well beyond the activities of the Bank itself. Triodos’ vision and approach have given the Bank international recognition. Triodos’ participation in the public debate means people can see what the Bank stands for and hear its opinions about important social trends. Triodos Bank’s identity is crucial in this respect, strengthening the Triodos Bank brand and reputation.